Turn your origin story into a client-getting marketing tool.
Your origin story should help advance your marketing goals -- not just satisfy someone's curiosity.
Why Waste Your Origin Story?
If you're a solopreneur or small business owner, you've probably been asked this question more times than you can count:
"How did you get into this line of work?"
It’s a simple question. But most of us answer it the wrong way—off-the-cuff, rambling, or full of irrelevant details. We tell the truth, but not the useful truth. We don’t realize that this moment—when someone’s genuinely curious about your journey—is an incredible opportunity to demonstrate value and connect.
Your origin story isn’t just about you. It’s a strategic tool. Done well, it shows how you're qualified, how you understand the problem your audience is facing, and why you're the right person to solve it.
But here's the catch:
An origin story should never be just a list of milestones. It should answer a deeper question for your audience:
“Why should I trust you with this problem?”
The story becomes powerful when you frame your turning points not just as personal wins, but as moments that built your insight, credibility, and commitment. When someone hears your story, they should think, "That’s exactly who I want to work with."
So if you’re still telling your story like a resume—or skipping it entirely—it's time to rethink.
In this week’s podcast, I walk you through how to craft an origin story that attracts clients, builds trust, and makes your marketing feel more natural.
Listen here on your favorite platform.